A fragrance is a carefully balanced formula, and like any formula, it can degrade if it’s not stored properly. Heat, light and air are the three biggest threats — each one can alter how a fragrance smells over time, sometimes significantly.
Keep bottles out of direct sunlight. UV exposure breaks down the fragrance oils and can noticeably change the scent within weeks, which is why display shelves near windows look beautiful but aren’t ideal for long-term storage.
Avoid the bathroom. It’s the most common place people keep their fragrances, but the heat and humidity from showers accelerates degradation. A cool, dry drawer or a dedicated box away from direct heat sources will keep your fragrance stable for much longer.
Store bottles upright with the cap on tightly to limit air exposure, which causes oxidation over time. Handled well, a quality Eau de Parfum like our Brouq fragrances can stay true to its original scent for several years — treat the bottle with the same care as what’s inside it.
